While adults and teens think that drinking may be "cool", beer companies only portray the positive side of drinking. Many companies spend over 1 billion dollars a year to sting viewer's imaginations with success,romance, power and happiness, by tickling the brain with humor, fast moving images and catchy tunes. "Beer consumption is the leading cause of death on college campuses," said Tom Osborne, formar coach of the University of Nebraska football team. A drunken riot broke out on campus following an Ohio State game. As a result a group is working to make the National Collegiate Athletic Association ban beer advertising from college sports. So far, 246 colleges have agreed.
A study also shows that young children had a high recall when viewing a commercial including the Budweiser Frogs. "What we found is the more kids like the advertisments, and as a result, they pay attention to them, the more likely they are to be drinkers and the more often they drink," said Joel Grube, an alcohol advertising researcher. Cartoon characters have a great appeal to young children."Youth who saw more alcohol advertisments on average drank more", said researchers at Ohio State University. Baccardi,Black Label,Bailey's, and Absolut Vodka, are all well-known alcohol brand names across the world. Regarless of the fact that only those exceeding the age of 21 are permitted to consume alcohol, teens happen to know more than just these brands. The beer industry denies that they are targeting these advertisments to those under the age of 21.
Other advertising analysts say beer commercials are directed to men. Most commercials use romance or women to make men consume more alcohol. The SuperBowl is almost as famous for its commercials as it is the game itself. Its not the newest car on the lot or the new soda, it's the beer commercials that are ranked number one by teens and adults.A servey is conducted each year to determine the most common alcoholic drink, among teens, each year....
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