US- Alcoholic Beverage Drinking Occasions - May 2014

Topics: Alcoholic beverage, Drink, Kefir Pages: 4 (579 words) Published: May 29, 2014
Alcoholic beverage consumers, particularly Millennials, are constantly looking for innovative offerings to improve on their drinking occasion experiences. However, consumers’ diverse drinking preferences are challenging brands to keep their consumers coming back. Category crossover innovation and at-home beverage recreation can help integrate brands in multiple locations and new occasions.

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Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Generations

Executive Summary

Overview
Cross-consumption of alcoholic beverage types
Beer
Figure 1: Alcoholic beverage purchases, by usage of beer – any consumption, February 2014 Wine
Figure 2: Alcoholic beverage purchases, by usage of wine – any consumption, February 2014 Spirits
Figure 3: Alcoholic beverage purchases, by usage of spirits – any consumption, February 2014 Ready-to-drink premade flavored alcoholic beverages
Figure 4: Alcoholic beverage purchases, by usage of alcoholic beverages – any consumption, February 2014 Millennials top users across all alcoholic beverage types
Figure 5: Alcoholic beverage purchases, by generations – any consumption, February 2014 Experimentation drives many consumers; favorite brands make it easier Figure 6: Attitudes and behaviors toward alcoholic beverage purchases at retail, by generations, February 2014 Night remains most popular time of day to drink alcoholic beverages

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Figure 7: Occasions for alcoholic beverage consumption, February 2014 Wine preferred during meals
Figure 8: Occasions for alcoholic beverage consumption, February 2014 More than a quarter of respondents drink solo
Figure 9: Occasions for alcoholic beverage consumption, February 2014 Social gatherings at-home preferred...
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