Research of RIO

Topics: Bottle, Alcoholic beverage, Price Pages: 2 (729 words) Published: December 8, 2013
这种酒是比较适合女性饮用的一种,酒精含量相对较低,且口感适合,口味选择性较大,在夜场推销的最多的果酒也是这个品牌 2004年末,欧洲知名的BACCHUS公司在中国推出锐澳RIO,率先引进全新流行酒吧时尚概念――Alcopop,四种纯正口味的RIO分别以WHSKY(威士忌)、VODKA(伏特加)、BRANDY(白兰地)、RUM(朗姆酒)为基酒,分别调入蓝玫瑰、香橙、水蜜桃、青柠健康果蔬汁,呈现蓝、橙、粉、青四种不同颜色,不仅口感纯正顺滑,而且赏心悦目,诱惑不同心情。 2013年邀请到国内一线影星周迅为RIO代言。

ALCOPOP是ALCOHOL(酒精)与POP(流行)的组合,其诠释了后现代混合风格的内涵和“放弃游戏规则,只要人人都HIGH”的精神;它是属于年轻人的时尚至酷,代表不羁与个性、叛逆与张扬、率性与纯真、独立与自我。 特色key competitor
Different types缤纷口感:RIO预调鸡尾酒现已成功推出6种口味的瓶装产品,以及3种口味的罐装产品。根据消费者对口味的不同偏好,RIO始终倾心调配,既有口感清爽的淡雅滋味,也有醇厚悠长的曼妙回甘,总有一款值得心仪。 material全球选材:选材地道优质的酒基,才能成就不凡的口感,RIO的酒基有选自法国的干邑白兰地、精选的俄罗斯上等伏特加,以及采至波多黎各和古巴的清爽朗姆。 Fresh and healthy juice健康考量:饮酒的欢乐与健康的理念并不矛盾,RIO汇聚世界各地的优质水果,清纯甜美的白桃、香气浓郁的西柚、酸爽清新的柠檬,采用鲜榨冷冻技术提纯果汁。 cool时尚感触:或清香,或甘醇的优雅滋味,或清澈,或浓郁的高贵气质,洋酒与果汁的黄金配比混搭。 酒精含量相对较低

Marketing mix

1. It’s alcoholic content is quite low , even lower than normal beers,. so it fits the female who can not drink too much alcohol but also want to get a taste. 2. RIO is pretty cool , because it have many different tastes and the material it use is luxury and fasionable.undoubtablely it’s the best choice for youth. 3. Cocktail is very popular right now, especially for the youth .Times are different , unlike the last generation who drinks alcohol just for comforting themselves or enjoying the content of alcohol , young people prefer to drink cocktail during the party so that they can enjoy more fun.so, usually, it largely exist in bars and other entertainmentings like KTV and dance club. 4. The glass bottles are dull polished , so it’s easy to hold.The containment of it is 257ml , with a cool paper decorations outside of the bottle. Under the light , you can appreciate the beauty of this chromosomal artifact , while it’s dull polished glass make it looks more dreamlike. 5. It’s called RIO,easy name for costomers to memory. RIO锐澳鸡尾酒源于巴西著名城市“里约热内卢(RIO DE JANEIRO)”的简称,寓意充满活力、时尚、热情、阳光、快乐、自在的性格 6. The brand has high reputation and high occupation in the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • research Essay
  • research Research Paper
  • Essay about Research
  • research Essay
  • Research Essay
  • research Essay
  • Research Essay
  • Research Essay

Become a StudyMode Member

Sign Up - It's Free