Mattel in China

Topics: Population, Demography, World population Pages: 12 (2315 words) Published: February 15, 2014

1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China?

Internet Research on China

1,349,585,838 (July 2013 est.)
Age structure
0-14 years: 17.2% (male 124,773,577/female 107,286,198)
15-24 years: 15.4% (male 109,922,192/female 98,325,568)
25-54 years: 46.7% (male 322,161,347/female 308,101,780)
55-64 years: 11.3% (male 77,374,476/female 75,289,733)
65 years and over: 9.4% (male 60,597,243/female 65,753,724) (2013 est.)

Median age
total: 36.3 years
male: 35.5 years
female: 37.2 years (2013 est.)
Population growth rate
0.46% (2013 est.)
Birth rate
12.25 births/1,000 population (2013 est.)
Death rate
7.31 deaths/1,000 population (2013 est.)
Net migration rate
-0.33 migrant(s)/1,000 population (2013 est.)
urban population: 50.6% of total population (2011)
rate of urbanization: 2.85% annual rate of change (2010-15 est.) Major cities - population
Shanghai 16.575 million; BEIJING (capital) 15.594 million; Chongqing 9.401 million; Shenzhen 9.005 million; Guangzhou 8.884 million (2011) Sex ratio
at birth: 1.12 male(s)/female
0-14 years: 1.17 male(s)/female
15-24 years: 1.11 male(s)/female
25-54 years: 1.05 male(s)/female
55-64 years: 1.03 male(s)/female
65 years and over: 0.92 male(s)/female
total population: 1.06 male(s)/female (2013 est.)

Infant mortality rate
Total: 15.2 deaths/1,000 live births
male: 15.16 deaths/1,000 live births
female: 15.25 deaths/1,000 live births (2013 est.)

Life expectancy at birth
Total population: 74.99 years
male: 72.96 years
female: 77.27 years (2013 est.)

Ethnic groups
Han Chinese 91.5%, Zhuang, Manchu, Hui, Miao, Uighur, Tujia, Yi, Mongol, Tibetan, Buyi, Dong, Yao, Korean, and other nationalities 8.5% (2000 census)

Daoist (Taoist), Buddhist, Christian 3%-4%, Muslim 1%-2%
note: officially atheist (2002 est.)

Standard Chinese or Mandarin (Putonghua, based on the Beijing dialect), Yue (Cantonese), Wu (Shanghainese), Minbei (Fuzhou), Minnan (Hokkien-Taiwanese), Xiang, Gan, Hakka dialects, minority languages (see Ethnic groups entry) note: Mongolian is official in Nei Mongol, Uighur is official in Xinjiang Uygur, and Tibetan is official in Xizang (Tibet) Literacy

Definition: age 15 and over can read and write
total population: 95.1%
male: 97.5%
female: 92.7% (2010 est.)
School life expectancy (primary to tertiary education)
total: 12 years
male: 12 years
female: 12 years (2011)
Education expenditures
Maternal mortality rate
37 deaths/100,000 live births (2010)

Children under the age of 5 years underweight
3.4% (2010)

Health expenditures
5.2% of GDP (2011)

Physicians density
1.456 physicians/1,000 population (2010)

Hospital bed density
3.8 beds/1,000 population (2011)

Obesity - adult prevalence rate
5.7% (2008)
(China Demographics Profile 2013, 2013)

In China, speedily fluctuating demographics, growing incomes, amplified consumer spending and an increasingly open business environment have all helped to make the Chinese market increasingly striking to Western businesses across a variety of industries. Similarly, deteriorating sales in their home markets has forced many US and European companies to relocate China firmly to the Centre of their long-term global growth strategies. (Hedley, 2013)

China has tremendous potential in the manufacturing sector. European and North American investors although, need to realize that China is not a homogenous market. The volatility levels may become an issue while performing business operations.

Appearance in China

Men prefer conservative suits having subtle designs.

High heels and short sleeved...

Bibliography: (n.d.). Retrieved from The World Bank:
China Demographics Profile 2013. (2013, February 13). Retrieved from indexmundi:
Anil Gupta, H. W. (2011, April). Why Barbie Flopped in Shanghai. Retrieved from BloombergBusinessweek: Global Economics:
China Business Etiquette, Culture, & Manners. (n.d.). Retrieved from cyborlink:
Hedley, M. (2013). Entering Chinese Business-to-Business Markets: The Challenges & Opportunities. Retrieved from B2B International:
Taylor, K. (2013, October 26). Tips for investing in emerging markets. Retrieved from Entrepreneur Web site:
Mattel, inc.; Barbie and fifth harmony kick-off a multi-tiered partnership in 2014. (2014). Marketing Weekly News , 126. Retrieved from
Burkitt, L. (2013, Nov 08). Corporate news: In china, mattel tries 'violin soloist ' barbie --- Mattel gives toys in china a makeover toward the brainy after parents snub the frivolous. Wall Street Journal. Retrieved from
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