Fmcg Products

Topics: Rural area, Employment, Population Pages: 2 (479 words) Published: July 14, 2011
Indian FMCG sector is the fourth largest sector in the economy with a total market size of more than US$ 13.1 billion in 2006. As per a CII-AT Kearney report, the FMCG sector is expected to grow at a compounded annual growth rate of 9% by 2010. The sector is also expected to grow to US$33.4 billion in 2015

The Indian FMCG industry grew by 22 per cent in 2006. Food (43 per cent) and personal care (22 per cent) constitute the largest contributors to the total sales. In 2007, the rural market registered a growth of 17% in the first three quarters. The major contributors for its growth were higher penetration, per capita consumption, increasing population base, and increasing household income. The number of households in |

rural areas using FMCG products has gone up from 136 million in 2004 to 143 million in 2007. This rise implies a CAGR of 1.7%. higher penetration was witnessed in rural areas. The FMCG sector is growing at a steady 12-13 per cent. The key factors of such a robust growth in this sector include changing demographic profiles, modern retailing and new products, deeper rural area penetration and higher consumer spending. This sector provides significant direct and indirect employment opportunities. With a market size of more than Rs. 60,000 Crore, the FMCG sector provides employment for over 30 Lakh people in the country. In 2007, the sector accounted for 5 per cent of the total factory employment and created employment for over 3 million people in downstream activities.

The job prospects in the sector are bright. Major players are extending their hiring plans and ask for good interpersonal skills and team player attitude. Most of the companies are hiring people at Junior level. There is also an increase in the companies who intend to recruit from middle level and a decrease in senior level Apart from that, good numerical skills, communication and organizational skills are all essential for a successful career in this industry. Key skills...
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