Feasibility Study

Topics: Fast food, Alcoholic beverage, Non-alcoholic beverage Pages: 40 (10095 words) Published: January 28, 2013
Introduction about the Concept of the study
This study is developed to provide an entrepreneur with potential investment opportunity in setting up and operating a bar restaurant offering a variety of food and beverages items and accompanied by a quality service to the general public. This feasibility study gives an insight into various aspects of planning, setting up and operating a bar restaurant for the general populace. The study is designed to provide relevant details (including technical) to help entrepreneur in decision making by providing various technical as well as business alternatives. The study also allows flexibility to change various project parameters to suit the needs of an entrepreneur and the target market.

Brief Background of the Study
A bar restaurant is a food service establishment that serves food, non-alcoholic and alcoholic drinks — beer, wine, liquor, and cocktails — for consumption on the premises. Bar restaurants provide stools or chairs that are placed at tables or counters for their patrons. Some bar restaurant have entertainment on a stage, such as a live band, comedians, go-go dancers, or strippers. Bar restaurants which offer entertainment or live music are often referred to as music bars or nightclubs. Many bar restaurants have a happy hour to encourage off-peak guests. Bar restaurants that fill to capacity sometimes implement a cover charge or a minimum purchase requirement during their peak hours. Such barrestaurants often feature entertainment, which may be a live band or a disk jockey playing recorded music. The term "bar" is derived from the specialized counter on which drinks are served. Guests may sit or stand at the bar and be served by the bartender, or they may sit at tables and be served by cocktail servers. And restaurant caters complete set of meal to a target market, class of market or customers. So when the bar and restaurant were put up together, it has the expertise in serving food and beverages for their guests. The "back bar" is a set of shelves of glasses and bottles behind that counter. In some establishments, the back bar is elaborately decorated with woodwork, etched glass, mirrors, and lights. A bar restaurant’s owners and managers choose the establishment’s name, décor, drink menu, lighting, and other elements which they think will attract a certain kind of guests. However, they have only limited influence over who patronizes their establishment. Thus, a bar originally intended for one demographic profile can become popular with another.

Objectives of the Study
The objective of the feasibility study is primarily to facilitate us as a potential entrepreneurs in project identification for investment or putting up a business such as a bar restaurant. The project feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, start-up, and production, finance and business management.

The study will also determine if it is feasible for an entrepreneur to put up a bar restaurant in San Ramon Dinalupihan, Bataan. Market area, site selection, competition and financial analysis are made through observational research, surveys and literature review, and results of the analysis are concluded.

Name of the Establishment
In order to gain a success in establishing a food and beverage business, one should consider on creating a unique name but so easy to remember by the customers. Nowadays, you can find different establishments of food and beverages. So to be popular, you must be creative on choosing the best name for your business.

Why ‘BARkada Lounge’?
Barkada is a Tagalog word for friends. Having friend with someone is not that easy, it would take a while before you consider a person as one of your friends. At some point, you cannot consider even your family as a friend of yours, only if, you and her tagged a long for a while and...
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