company profile of asia brewery

Topics: Beer, Alcoholic beverage, Brewing Pages: 3 (835 words) Published: October 6, 2014
COMPANY PROFILE

Asia Brewery
is a breweryfounded in 1982 in Makati City, thePhilippines. [1]
It is one of only two breweries in the Philippines,
[2]
and is the smaller of the two, with only 10%market share. It is owned byLucio Tan, listed byForbes Magazineas the second richestFilipino in the Philippines, with assets worth $1.5 billion. [3]
It produces malt beverages like beer ,shandy, iced tea, bottled water and carbonated softdrinks. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhatmimics the structure of its bigger rivalSan Miguel Corporation, except that ABI has nofood and agribusiness divisions.It offers eight beers in thePhilippineswith its flagship brand Beer na Beer launched in1988 as Beer Pale Pilsen.

It changed its name to
Beer na Beer
after lawsuits fromSanMiguel Breweryover using the term
pale pilsen
. In 2001, Beer na Beer was reformulatedand now has 6.0% alcohol volume.ABI's seven other beers are sold on a somewhat limited scale, but itsColt 45brand,launched in 1995, is the biggest among them. This malt liquor's biggest competitor is RedHorse Extra Strong from San Miguel. ABI's other licensed brands areCarlsberg(the brewery's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), ColtIce (2003), Lone Star ULTRA (the country's first low-carb beer, launched in 2004, Stag(either cancelled or it's just hard to find in the country), and Coors (2008).The company also offers Absolute distilled drinking water, the second biggest-selling bottled water brand in the market behind SMC's Wilkins, and Summit mineral water. Theyare both launched in 1992.In 1995, Q Shandy was launched to compete with SMC's Cali. In 1999, Pacific Sun iced teawas launched. In 2009, Asia Brewery introduced Feelgood, the first juice drink in thePhilippines to contain prebiotics.Asia Brewery entered the low-priced carbonated soft drinks market by acquiring a licenseto produceVirgin ColafromVirgin Drinks. They are responsible...

References: International brands[edit]
The company currently brews Colt 45, Coors Original and Coors Light under license and distributes Asahi Super Dry.[3][4] In the past, it was a licensee brewer ofCarlsberg (1987), Budweiser (1997) and Lone Star (1999) beers.
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