|Course code: MKTG7501 | |Course name: Fundamentals of Marketing | |Course Co-ordinator: Owen Seamons | |Class: Thursday (1 – 4 PM) | | | |GROUP PRESENTATION: | |Topic: Changing Age Structure – Implications for marketing organizations | |Group members: | |Thi Lan Phuong, Nguyen | |Student Number: 42988108 | |Gulmariyam Bassygarayeva | |Student Number: 42987398 | |Rahul Bose | |Student Number: 42985004 | |Barrientos Guajardo Paulina Paz...
References: Ghadar, F. 2005, "Population -Shifting demographics", Industrial Management, vol. 47, no. 5, pp. 8-13
Johnny Diaz (2012), “Advertising 's looking more like us”, McClatchy - Tribune Information Services, Washington
Martins, J.M. & Brooks, G. 2010, "Teaching Consumer Demographics to Marketing Students", Population Research and Policy Review, vol. 29, no. 1, pp. 81-92
Morag Cuddeford Jones 2012, "Cool for kids", Marketing Week, pp
United Nations, 2011, World population prospect: the 2010 revision, vol. 2
Please join StudyMode to read the full document