Beverage Industry

Topics: Soft drink, Bottle, Alcoholic beverage Pages: 3 (275 words) Published: March 27, 2013
Country: IndiaContinent: Asia
3.SOFT DRINKS
General information
-Size of the soft drink market in hl : INR 60 BILLION / 20 Million HL Growing at 6-7% PA -Soft drink consumed per person and year: 5 – 6 bottles per year

a.)Which are the prime markets for soft drinks? Market share -Retail60 %
-Liquor store10 %
-Gastronomy
-Events10 %
-Street sales20 %

b.)How are soft drinks packed at the POS (point of sales)?

CRATE 1Volumes in 1.000Market share
Glass bottlesreturnable %
non returnable %
Plastic/PET bottlesreturnable %
non returnable %
Aluminium cans %

TRAYS 0Volumes in 1.000Market share
Glass bottlesreturnable %
non returnable %
Plastic/PET bottlesreturnable %
non returnable %
Aluminium cans %

Cardboard 0Volumes in 1.000Market share
Glass bottlesreturnable %
non returnable %
Plastic/PET bottlesreturnable %
non returnable %
Aluminium cans %

Shrinkfoil 0Volumes in 1.000Market share
Glass bottlesreturnable %
non returnable %
Plastic/PET bottlesreturnable %
non returnable %
Aluminium cans %

c.)Means of transport used for returnable packaging
Estimation of volumeTrips per year
- Crates
- Trays
- Cardboard
- Wooden pallets
- Plastic pallets

d.)Deposit system
In placeYES 1NO 0

If YES, please explain how it works. Please indicate the value of the deposit for crates/bottles. 1500 Rs. Per crate

If NO, please explain what happens with the empty bottles.

e.)Who are the main soft drink bottling companies?
NameMarket shareSold hlGlass bottle/PET bottle/can/ % hl % hl
% hl
% hl
% hl

f.)Please describe the...
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