Ad Analysis: Skyy Vodka

Topics: Hearst Corporation, Alcoholic beverage, Marketing Pages: 2 (789 words) Published: April 15, 2011
Dana Knor
Composition II
23 March 2011
Ad Analysis: Skyy Vodka
She gets home from a long day of school and work, but she’s ready to throw some heels on and go out for a drink. Skyy vodka is a product intended to quench the thirst of an individual that’s ready to have an alcoholic drink, but still maintain the classy appeal. It’s slender, sleek look gives it a refreshing appeal that attracts a wide spectrum of customers. Skyy Vodka advertisements are featured in many magazines and are particularly scattered multiple times throughout the magazine, cosmopolitan. The marketing for this product is very effective in its approach considering it uses sex appeal. It was placed in a magazine that has a wide variety of young adult readers, most of which buy the magazine for the sex appeal it offers. This ad use’s a pathos appeal because it’s playing off the readers emotions to the sexuality and sleekness of the model and product being displayed in the advertisement.

The advertisement is a full page with little text. It has vivid fiery eye catching colors. Skyy Vodka bottle is being gently iced by a well manicured hand. The bottle is a sharp navy blue with silver print, bolding the Skyy text for emphasize and the entire ad is featured with a red background. A translucent crisp cube of ice is being held by the hand of a woman with long red nails. Skyy Vodka advertisement’s blue and red contrast speak volumes about what this product is trying to tell customers: that Skyy Vodka makes you cool, calm, sleek, and collective even in the zestiest situations. It achieves it message by adding sublet touches in the picture such as the droplets of water melting away from the ice onto the woman’s well groomed hand and the Skyy Vodka bottle. This is a simplistic ad that’s intended for the imagery to convey its message.

There is a heavy pathos appeal to this advertisement. The objective of this ad is to show sex appeal that makes consumer’s who are of drinking age want to...

Cited: "Cosmopolitan Media Kit." Cosmopolitan. The Hearst Corporation, 2011. Web. 22 Mar. 2011.
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